Marketing (BS)
Why study Marketing?
Marketing allows you to combine creative energy with business savvy. It is a field focused on understanding people, exploring their purchasing decisions, and influencing their choices. It involves communication, leadership, project management, research, quantitative analysis, and technology. Marketers are always learning. They identify trends. They are driven to understand research and results. They like challenges. Ultimately, Marketing graduates become experts in connecting brands to customers.
The Marketing major is ideal for students who are creative, logical, and analytical thinkers. If you enjoy working in teams to accomplish goals, if you are interested in social media, sales, and advertising, and if you are curious about why consumers behave the way they do, then Marketing is for you.
The Aurora University Marketing program is designed to provide students with a well-rounded experience to succeed in today’s high-tech, big-data business environment. As an AU Marketing student, you will develop the integrated marketing communication, management, digital, and research skills to compete in a fast-changing marketplace. You will learn to plan, implement, and measure the results of marketing campaigns using software, web, and social media platforms.
A team of award-winning, dedicated faculty leads the Marketing program at AU. They apply a wealth of business experience to the courses they teach and the organizations they advise. In upper-level Marketing courses, you will apply marketing through certifications and projects. Beyond the classroom, you will put your new skills into action during your professional internship.
From building a digital portfolio to executing social media campaigns and working with industry professionals, AU's Marketing program gives you impactful, hands-on experience.Brice Suter '25
annual median salary for marketing managers
2023-2033 projected job growth rate
- Analytics
- Consumer behavior
- Content marketing
- Integrated marketing communication
- Marketing research
- Social media marketing
- American Marketing Association Collegiate Chapter
- AU Professional Sales Association
- Aurora University Entrepreneurship and Innovation Club
My professors encouraged me to get involved, focus on internships, and make the most of every opportunity — and that made all the difference for me.Taylor Sannito '24
Experiential learning
The AU Marketing program emphasizes hands-on learning. Students become certified in tools including Google Analytics, HubSpot, and Hootsuite. Most Marketing students are involved in the AU chapter of the American Marketing Association, which is active and nationally recognized. Students also complete a required internship.
Career possibilities
- Account representative
- Buyer
- Commercial artist
- Digital marketing specialist
- Fundraiser
- Inside/outside sales
- International marketer
- Internet marketing specialist
- Marketing researcher
- Media buyer/analyst
- Merchandising manager
- Research analyst
Where our graduates work
- ADP
- CDW
- Chicago Cubs
- Cintas
- Grubhub
- Liberty Mutual Insurance
- Mars
- Nike
- Wellspring Communications
- Wrigley